Cataclysm (Ackley Beverage Group) is sourced from the Columbia Valley and named for the massive ice age floods that shaped it into a world class wine region. The challenge was to design a brand that brought together ancient geology with a modern winemaking vision, and create a story and a package that would represent something relevant and appealing to today’s savvy wine drinker.
Using their story for inspiration, my designs employed dramatic illustrations that merged the human world with the natural world, evoking a sense of destruction and rebirth, and the need to accept change.
The Seattle Times named Cataclysm’s 2019 Cab as one of the Northwest’s 20 best wines for under $20.
concept art direction
packaging design
Silver Medal Winner: Packaging Design
