Each annual convention for Rodan + Fields is meant to be the ultimate brand experience for thousands of consultants. I created the concept for the “Spark” branding as a way to personify the energy, inspiration and enthusiasm of the event, this one being held in Austin, Texas.
Bright and clear directionals were key to avoiding confusion, as well as creating a flow around the larger areas, with impactful yet intimate ways to showcase content. The stage also fit into the theme in an elegant and exciting way, using sparkling motion graphics, branded elements and physical depth through lit stairways and layered fabric details. I also produced an immersive experience outside the convention center by branding much of the downtown area, right down to the pedi-cabs.
event branding Art direction
design of all interior and exterior creative
Lead production of all final assets
coordinated with all teams and vendors
Initial brand creative
