El Pino Club is a curated collection of Pinot Noir from different producers and different regions, released by Foley Family Wines. The challenge was to create a shapeshifter wine brand creative packaging that could morph to reflect the unique wines in the portfolio and elevate the different flavors and regions.
The client was clear from the beginning that the only thing we absolutely could not do was be conservative. My concepts were selected for three of the wines in the series: Funky Jory, High Haven and Our Fault. I lead the design and production on each.
concept art direction
packaging design
