HERE Technology has a vision to enable the Autonomous World for everyone by creating a digital representation of reality; to radically improve the way everyone and everything lives, moves and interacts. By partnering with world-leading automakers, they are currently powering 4 out of 5 in-car navigation systems in North America and Europe. Using partnerships with industry leaders, they are building the future of location technology, from autonomous driving to the Internet of Things.
Working with an agency in the UK, I created graphics for HERE Technology for their website and presentation materials. They needed on-brand visualizations of their technology using pre-existing renderings and other information. As the tech itself can be complicated to describe, and as there were no existing user interfaces to illustrate these actions, these graphics served to educate not only about the functionality but also the brand itself.
concept art direction
visualization overlays
