Microsoft has a massive network of independent software vendors (ISVs) who develop and support applications in the Microsoft 365 ecosystem. This includes Microsoft Teams, which, in addition to being used by hundreds of millions of people, represents a huge opportunity for developers to integrate and scale up their applications. The purpose of our campaign was to get more developers to build apps for Teams, so we had to let them know about the financial opportunity Teams represents as well as Microsoft’s robust partner support program.
I worked on the concept and design of an awareness campaign, which included digital and social ads and video content to support their landing page. The chosen concept incorporated familiar digital collaboration language and interface elements from Teams to help the target audience see just how valuable it could be to get their apps on Teams.
concept art direction
design and illustration of storyboards
The 60-second video was intentionally scripted and designed in a modular way, enabling us to easily create cut-down versions to help our clients tell a more bite-sized story in social media channels.
