One of Northeastern University’s satellite campuses was right down the street from my office in Seattle. They were growing fast, and as a result they were now the primary tenant in two buildings in the South Lake Union Neighborhood. They requested a wide range of interior and exterior signage and graphics, with the goal to stay true to the core brand, while creating a unique sense of place in the PNW.
This required an approach which envisioned a multi-layered consumer experience. Exteriors focused on awareness and visual impact, while interiors created a more intimate and narrative experience for the students and staff. The solution needed representations of our local urban life mixed with global storytelling elements to tie together Seattle’s unique history and culture, and the diverse student body drawn there.
concept Art direction
design of all interior and exterior creative
Lead production of all final assets
coordinated with internal teams and vendors
Exterior signage helps create an unmistakable presence from the street
Branded graphics are incorporated throughout, with an eye towards preserving flow and natural light
Interactive art walls tell stories of Seattle’s history of innovation and the diversity of other cultures that converge there
Mock ups: still under construction
