Rodan + Fields is a premium skincare company devoted to impactful dermatological results and opportunities for business entrepreneurship, founded by Dr. Katie Rodan and Dr. Kathy Fields, the original creators of the Proactiv brand.
As part of their updated brand strategy and standards, a new tagline was developed—“Decide Today How Tomorrow Looks.” The launch campaign needed to appeal to both skincare customers and product consultants looking to change their lives for the better. Using the supporting idea of “What If”, we could speak to the broader audience in an emotionally engaging, approachable and thoughtful way.
concept Art direction
Digital marketing, social & editorial creative
Project management
Lifestyle focused assets
Product focused assets
Campaign homepage mastheads
