As the Rodan + Fields company grew exponentially in a short amount of time, there was an urgent need to develop hero photography for all of the brand products, from regimen families to tools and on-going promotions.
The original focus was to deliver for the launch of a new website, however as it was delayed, the photography was then used to wow audiences at the annual convention and support new brand standards. The photography direction aimed to elevate the more clinical-looking products to a more premium skincare space.
art direction & styling
photo shoot production
Sunrise: regimens and tools
Bath: regimens, tools and promotional
Bird's Eye: regimens, tools and promotional
