Rutherford Hill Winery is one of the jewels of the Terlato portfolio, with an iconic Napa property, and a reputation as a pioneering producer of California Merlot.
I worked on the concept and creative for the “True Napa Merlot” campaign, rooted in the brand’s history and people. The campaign was anchored by editorial photography and a series of videos shot on-site, featuring the real people involved in producing the wine—many of whom have been with the brand for decades or even generations.
We extended the campaign across print, point-of-sale, and social/digital channels, including developing unique swag items, events, and themed giveaways. The campaign not only generated consumer buzz, but helped reinvigorate the trade channels ahead of a new product launch.
concept art direction
Design of print and digital ads
We produced a short brand video, shot at their stunning winery, and featured the unsung heroes who’s passion and pride has made Rutherford Hill Merlot a Napa icon.
