ServiceNow offers a wide range of software products and solutions, and each one of them has its own ecosystem of assets that support customers on their buying journey. Each one of those assets needs to provide real value to the end consumer and ROI for the brand.
Their needs include everything from creating foundational messaging platforms, to developing landing pages, eBooks, whitepapers, infographics, case studies, sell sheets, and even consumer-facing digital and social campaigns. The common denominator across all these efforts is a focus on meeting the real needs of the customer—not just marketing at them—in order to elevate ServiceNow as an innovator and thought leader in the category.
brand stewardship
Digital marketing design
Ebook and infographic examples
