Resource Media were leading a broad campaign to promote awareness and fight misinformation around water fluoridation, to help ensure all Washingtonians could benefit.
The goal was to demystify fluoridation and answer key questions without barging into controversy. The design focused on bright color, bold graphics, and cheerful photography and animation to keep the focus squarely on the goal of better, more equitable healthcare for all. I supported the design of their website and led the art direction of an animated video to broaden their outreach.
concept Art direction
Digital marketing, social & editorial creative
Project management & client relations
